Stratebee Agency — Higher Education Strategy & Execution

The judgment to know what matters. The discipline to get it done.

Stratebee Agency pairs senior-level expertise in institutional strategy, enrollment, reputation, and communications with disciplined, hands-on execution – so important decisions don't stall on their way to delivery.

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20+

Years leading institutional strategy, reputation, and transformation

217%

Undergraduate enrollment growth in a single recruitment cycle

2019

Higher Ed Marketer of the Year by the American Marketing Association

Aimee Rose, Principal, Stratebee Agency

Led by Aimee Rose

One advisor. Two decades inside higher ed.

Aimee Rose founded Stratebee Agency in 2016 to give colleges, universities, and the organizations that serve them direct access to senior-level institutional strategy, reputation counsel, and execution — without the overhead of a large agency retainer. Her background spans brand and public affairs work at global agencies including Ogilvy and Edelman, and executive leadership roles guiding strategy, communications, enrollment, and organizational transformation at Mary Baldwin University, Shenandoah University, Augusta Health, and the University of Tennessee Southern.

She currently leads Enrollment, Strategic Communications and Marketing for the University of Tennessee Southern, and selectively advises colleges, universities, and higher education organizations navigating leadership transitions, reputation challenges, enrollment transformation, institutional restructuring, or major strategic initiatives that require experienced executive leadership from strategy through execution.

Typical Clients
Presidents, Chancellors, Boards, Cabinets, and Executive Leadership Teams
Based In
Tennessee – Serving Clients Nationwide
Primary Focus
Higher Education (with select Healthcare and Public Sector Engagements)
Engagement Style
Direct, Senior-Level — No Bench, No Handoffs

What Stratebee Does

Two disciplines, rarely offered together

Most firms are built for either strategic advice or project execution. Stratebee brings both together – connecting executive decision-making with disciplined implementation so institutional priorities become measurable results.

Pillar One

SME Consulting

Brand Reputation & Positioning
Enrollment Strategy & Marketing
Executive & Crisis Counsel
Organizational Strategy & Effectiveness

Pillar Two

Strategic Execution

Interim & Embedded Leadership
Initiative & Campaign Execution
Change Management & Team Alignment
Agency, Vendor & Partner Oversight

How an Engagement Runs

Assess. Architect. Activate. Assure.

A consistent process, sized to fit the team that has to live with it.

01 — Assess

Understand the real constraints

Budget, politics, timeline, and history — not just the brief. Most plans fail on constraints nobody named out loud.

02 — Architect

Build a plan that fits the team

Clear owners, realistic milestones, and a structure sized to the people who will actually run it day to day.

03 — Activate

Lead execution directly

Vendors, timelines, internal stakeholders, and the inevitable curveballs — handled in the room, not reported after.

04 — Assure

Track results, adjust early

Progress measured against the original goal, with course corrections made while they're still small.

Recognition

Selected Recognition

Recognition reflects work completed across Aimee Rose’s agency and executive institutional leadership roles.

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Tell us where you're stuck.

Most engagements begin with one conversation about one institutional challenge—a leadership transition, reputation issue, enrollment strategy, organizational change, or major initiative that needs experienced strategic leadership and disciplined execution.

Phone 301.442.6355